Virtual G-SHOCK City Brings NFTs and Gameplay

Casio is taking its legendary G-SHOCK watch brand into new digital territory with the launch of VIRTUAL G-SHOCK in Casio’s collaboration with The Sandbox. Starting September 24, 2025, fans can explore a gamified world that blends G-SHOCK’s rugged identity with immersive Web3 experiences, complete with exclusive NFTs and interactive gameplay.

Step Inside G-SHOCK City

At the heart of this activation is G-SHOCK City, a vibrant metaverse environment where players embark on adventure-style quests tracing the history of the world’s toughest watches. Challenges include shock-resistance-inspired survival races, offering a digital twist on G-SHOCK’s real-world durability tests. Along the way, players can unlock limited-edition digital collectibles that showcase the brand’s bold design DNA.

Exclusive Robot-Inspired Avatars

The launch introduces G-SHOCK’s first-ever official robot-style avatar collection for The Sandbox. Each NFT avatar draws from one of five iconic models—DW-5600, DW-6900, GA-110, GA-2100, and the oversized GA-V01. These avatars feature distinctive designs and gameplay perks, making them both collectible and functional within the metaverse.

Blending Physical Toughness with Digital Innovation

This collaboration represents a fusion of physical durability and cutting-edge virtual engagement. For the first time, G-SHOCK enthusiasts, gamers, and NFT collectors can interact with the brand in an environment that reflects its core philosophy—never, never give up—while appealing to a new generation of tech-savvy users.

Conclusion

By entering The Sandbox, Casio not only deepens the connection with its existing fanbase but also introduces G-SHOCK to a broader audience across gaming and blockchain culture. The VIRTUAL G-SHOCK launch begins September 24, 2025, with pricing and availability for the NFT avatars to be revealed in-platform. This move marks a bold step in merging the brand’s iconic toughness with the limitless creativity of the metaverse.