Meet Moflin: Casio’s Emotional AI Companion

Casio America, Inc. has officially introduced Moflin to the U.S. market, a groundbreaking smart companion that goes beyond traditional robotic pets. Designed with emotional AI, Moflin can develop unique emotional profiles, forming an authentic bond with its owner through daily interactions.

A Smart Companion That Feels Alive

Unlike conventional robotic toys, Moflin evolves emotionally over time. With over 4 million emotional configurations, each Moflin develops a completely distinct personality based on how it is treated. Owners can expect their companion to grow from simple squeaks into more expressive and heartwarming sounds within 50 days of interaction, making every Moflin truly one of a kind.

Blending Technology and Emotional Wellness

The launch of Moflin comes at a time when demand for emotional support technologies is rising rapidly. Valued at $7.52 billion in 2024, the global emotion analytics platform market is projected to reach $28.10 billion by 2032. Casio’s proprietary AI gives Moflin the ability to recognize voices, respond to touch, and adapt to daily behavior, creating an experience that feels personal, comforting, and emotionally engaging.

From Japan to the U.S.

Moflin first captured attention in Japan with a viral crowdfunding campaign, surpassing its funding goal by more than 3,000%. Casio then partnered to refine the technology, leading to a successful overseas launch. Building on this momentum, the company is now bringing Moflin to American audiences, where its compact design and soft, plush feel make it an ideal companion for users of all ages.

Smart Features With a Gentle Touch

Through the MofLife mobile app, available on iOS and Android, owners can track their Moflin’s emotional growth and gain insight into how daily interactions shape its personality. The app provides a deeper connection by visualizing behavior patterns, turning companionship into a two-way experience. Combined with Moflin’s 5-hour battery life, responsive design, and calming presence, it is positioned as a revolutionary step in personal technology. Starting October 1, 2025, Moflin will be available in the U.S. for $429 exclusively through Casio.