Hurom E50ST Slow Juicer Wins 2025 Red Dot Design Award

The world of kitchen gadgets is full of innovations, but now and then, a product gets noticed not just for how it works, but for how it looks and feels. That’s exactly what happened with Hurom’s E50ST Slow Juicer, which recently picked up a 2025 Red Dot Design Award. Known for spotlighting standout product design, this award is one of the most respected honors in the industry.

So what made this slow juicer catch the eyes of international design experts? Let’s take a closer look.

A Focus on Simplicity and Function

The E50ST is part of Hurom’s Pure Line series, and it seems clear that simplicity played a big role in its creation. The juicer features a minimalist form with softly curved lines and a natural matte texture that avoids shiny, over-processed finishes. It’s designed to feel approachable and blend naturally into modern kitchens without screaming for attention.

Aside from its good looks, there’s real practical thought built into the design. At the base, a ventilation grille does double duty — helping cool the motor while adding a subtle pattern to the overall look. It’s small touches like this that likely tipped the scales in the E50ST’s favor during the award judging.

Built for Clear, Smooth Juicing

While the E50ST shines in the looks department, it’s still a kitchen appliance — and it does its main job well. The slow juicer integrates next-generation juicing technology with a precision fine-mesh filter, meant to deliver clear, smooth, nutrient-packed juice. The fine mesh ensures pulp is kept to a minimum while letting the good stuff through.

This model also picked up the Kitchen Innovation Award 2025 earlier this year in Frankfurt, Germany — praised for its functionality, ease of use, product excellence, and overall quality. Those aren’t small achievements in a category loaded with competition.

Award-Winning Design with a Practical Edge

Winning the Red Dot Design Award isn’t just about pretty looks. The judges recognized the E50ST’s emotional appeal, eco-conscious design, durability, and functionality. Hurom seems to have found a nice balance between form and function, creating a product that people might not only want to use, but also feel good about owning.

The Pure Line series, as suggested by its name, leans into clean, simple aesthetics and materials that focus on their natural textures, avoiding unnecessary treatments. It’s a smart move in a market where people increasingly value understated, timeless design.

Conclusion

The Hurom E50ST Slow Juicer is proof that kitchen appliances can be more than just functional tools — they can be thoughtfully designed objects that improve everyday life in subtle ways. With two major awards under its belt in 2025, it’s positioned as a standout model in Hurom’s lineup. The E50ST is already available in select markets, with wider distribution likely to follow later this year.