PENTAX announced a HOPE FOR JAPAN initiative to benefit the AMERICAN RED CROSS JAPAN EARTHQUAKE AND PACIFIC TSUNAMI relief efforts. The company will donate $25.00 USD on behalf of every digital or sport optics product purchased on www.pentaxwebstore.com effective since May 03, 2011 until June 30, 2011. Donated funds will be sent directly to the American Red Cross Japan Earthquake and Pacific Tsunami relief fund.
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