In the ever-evolving world of smart TVs, Hisense has joined forces with Xumo, a streaming platform backed by Comcast and Charter, to introduce a new line of affordable 4K UHD smart TVs. The Hisense Xumo TVs combine smart technology with an intuitive user experience, providing a straightforward solution for those looking to enjoy high-quality content without the complexity often associated with modern televisions. This collaboration aims to streamline entertainment, making it accessible to a broader audience.
A Simple, Intuitive User Experience
One of the standout features of the Hisense Xumo TVs is their focus on simplicity and ease of use. The user interface is designed to make navigating between streaming apps and services as seamless as possible. With the included voice remote, users can search across multiple apps at once, making content discovery quicker and easier. Whether you’re looking for a specific title, actor, or genre, the voice search functionality allows for a smoother browsing experience. This focus on ease of use is crucial in a time when content fragmentation on streaming platforms can make finding the right show or movie a frustrating task.
Dolby Vision and Dolby Atmos for Enhanced Viewing
While the Hisense Xumo TVs are designed with simplicity in mind, they don’t skimp on the quality of the viewing experience. Supporting Dolby Vision® HDR and HDR10, these TVs offer enhanced color and contrast, providing a more vibrant and immersive image. Additionally, the TVs support Dolby Atmos®, which allows for an immersive audio experience when paired with compatible sound systems. Whether you’re watching the latest blockbuster movie or catching up on your favorite TV show, these features make for a more cinematic feel right in your living room.
Growing Reach and Availability
The launch of Hisense Xumo TVs marks another significant step in Xumo’s journey of expanding its reach. In collaboration with Hisense and major retailers like Target, Xumo is broadening its presence across the United States. With the TVs being available in nearly 8,000 locations, including major retailers such as Best Buy, Walmart, and Meijer, Xumo’s vision of making streaming content more accessible to a wide audience is becoming a reality. This expansion also coincides with a growing demand for smart TVs that cater to both affordability and functionality, allowing users to access all their favorite streaming services with minimal hassle.
Addressing Content Discovery Challenges
One of the key challenges that Xumo aims to address is the difficulty viewers face when searching for content. A recent survey from Comcast Advertising found that over 70% of viewers struggle to easily find the content they want to watch on their devices. With the Hisense Xumo TVs, Xumo has worked to simplify this process by integrating a unified system that allows users to build personalized watchlists. This feature allows users to curate their favorite movies and shows from a variety of streaming apps, so they can find exactly what they’re in the mood for—without wasting time scrolling.
Conclusion
The Hisense Xumo TVs bring a fresh perspective to the world of budget-friendly smart TVs. By focusing on ease of use, enhanced picture and sound quality, and improving the often frustrating content discovery process, these TVs offer a practical option for viewers. Available in 55” and 65” sizes, they are an affordable entry point into the world of 4K UHD streaming. With the TVs soon launching in Target stores and available across multiple major retailers, consumers will have easy access to this innovative entertainment solution.
