Sony Honda Mobility is gearing up for CES 2026 with a bold showcase built around two distinct products: the AFEELA 1 pre-production model and an all-new AFEELA concept vehicle. The company is pushing its vision for next-generation mobility, combining Sony’s tech heritage with Honda’s long-standing automotive engineering. This year’s appearance marks its largest CES presence yet and highlights SHM’s intent to mature the AFEELA brand as its first model approaches launch.
A Refined Look at the Pre-Production AFEELA 1
The pre-production AFEELA 1 takes the spotlight as Sony Honda Mobility brings multiple color variations to CES. The model aims to blend advanced sensing systems with a clean, human-centered interior and an interactive interface that builds on Sony’s expertise. The presence of these near-final units shows that SHM is tightening the design and user experience ahead of deliveries set to begin in California in 2026.
A New AFEELA Concept That Pushes Boundaries
Alongside the pre-production car, SHM is also presenting a completely new concept that explores future mobility directions. Unlike the AFEELA 1, which focuses on near-term production, this concept emphasizes augmentation of space, body, and digital interaction. It serves as a platform to test ideas that may shape later models or software ecosystems surrounding the AFEELA brand.
The Brand Values Behind the CES 2026 Showcase
Sony Honda Mobility frames the entire booth around three guiding pillars: Autonomy, which reflects SHM’s continued work on advanced autonomous capabilities; Augmentation, which blends physical mobility with digital layers; and Affinity, which captures SHM’s goal to build vehicles that collaborate with people and society. Both the AFEELA 1 and the new concept act as distinct demonstrations of these values.
Looking Toward the 2026 Launch
With reservations open and a high-profile CES appearance, AFEELA 1 is moving closer to market reality. Sony Honda Mobility uses this event to underline its dual-heritage strategy while preparing customers for what the AFEELA brand represents. Pricing details and more specific availability updates are expected as the 2026 delivery timeline approaches. For deeper information, visit Sony Honda Mobility, where the company continues to detail its mission of merging intelligence and emotion in motion.
| Product | Description |
|---|---|
| AFEELA 1 (Pre-Production) | Near-final model with advanced sensing, interactive systems, and human-centered design. Deliveries planned for California in 2026. |
| New AFEELA Concept | Experimental concept car representing SHM’s vision for future mobility, focusing on digital-physical augmentation and next-gen interfaces. |
