Reebok Smart Eyewear by Innovative Eyewear brings together athletic styling, Bluetooth audio and AI-driven features in a single pair of glasses. Launched April 28, 2025 under the “Reebok Powered by Lucyd” line, these smart shades aim to bridge the gap between traditional eyewear and fully connected, voice-powered devices—without losing sight of safety or style.
Sport-Ready Design
Built with outdoor athletes in mind, the Reebok Smart Eyewear features lightweight frames and a sporty silhouette (Micah Richards’ “Nitrous” style is one example). The open-ear form factor leaves your ears uncovered, so you can pair your glasses with any full-coverage helmet or cap. With hundreds of frame-and-lens combinations across the Lucyd platform, you can tailor both look and performance to cycling, running or everyday wear.
Audio Performance and Environmental Awareness
Inside each temple sits a custom high-fidelity speaker driven by a powerful amplifier. An equalizer tuned specifically for outdoor and sports environments balances bass, mids and treble to keep music clear over wind or urban noise. At the same time, the open-ear design preserves ambient sound—so you stay aware of passing cars, foot traffic or coaching cues when you’re on the move.
Smart Features and AI Integration
These glasses aren’t just audio accessories—they’re ChatGPT-enabled smart eyewear. With built-in AI integration and voice control, you can issue hands-free commands to check the weather, dictate messages or trigger your favourite apps without pausing your workout. The voice-powered interface is designed to blend naturally into athletic routines, helping you stay in the zone.
Global Partnerships and Distribution
Innovative Eyewear’s first major distribution partner for Reebok Smart Eyewear is MTB Mexico, expanding reach across Latin America’s top tech retailers. Interest has already come in from sporting-goods chains, high-end electronics stores and premium optical shops worldwide. Later this quarter, the glasses will also roll out on Reebok.com and through select traditional retailers.
Reebok Smart Eyewear is available now at Lucyd.co (pricing details posted on the site), with broader availability coming soon to Reebok.com and select brick-and-mortar and online retailers. Whether you’re cycling through city streets or streaming calls at the gym, these AI-driven glasses aim to keep you connected and safe—no earbuds required.
| Feature | Description |
|---|---|
| Custom High-Fidelity Speakers | Provides clear, immersive audio tuned for outdoor and athletic use. |
| Powerful Amplifiers | Boosts audio output for enhanced volume in noisy environments. |
| Sports-Tuned Equalizer | Optimizes sound profile specifically for outdoor and sports activities. |
| Environmental Awareness | Open-ear design maintains situational awareness for safety. |
| AI Integration | ChatGPT-enabled for voice-powered interactions and smart features. |
| Voice Control | Hands-free operation via built-in voice commands. |
| Connectivity | Bluetooth audio glasses for seamless pairing with smartphones and other devices. |
| Frame and Lens Options | Hundreds of combinations available under the Reebok Powered by Lucyd line. |
| Authorized Distribution | Available worldwide on Lucyd.co; coming soon to Reebok.com and select online and traditional retailers. |
| Brand Ambassador | Endorsed by Micah Richards, former professional athlete and sports analyst. |
