A Fresh Take on a Classic
The new Generation 3 cameras stick to the Polaroid look but come with some thoughtful upgrades. Both models are built using 40% recycled materials to give them a modern, eco-conscious twist without straying too far from the design that’s been a favorite for decades, and they are offered in new color options.
Sharper Shots in Bright Light
One of the most notable improvements in these models is their performance in bright lighting conditions. Thanks to enhancements like an improved light meter position and ranging sensor, the cameras utilize a twin-lens autofocus system to capture clearer, sharper images even when the sun is at its peak.
Embracing Creative Controls
While both models offer significant improvements over their predecessors, the Polaroid Now+ steps it up with added connectivity. By pairing with the dedicated Polaroid app, users unlock creative controls that include manual adjustments such as aperture priority, remote shooting, and manual mode, whereas the standard Polaroid Now remains a straightforward point-and-shoot option with essential features.
Final Thoughts
Overall, the Generation 3 models bring modern upgrades to a classic formula with improved autofocus and enhanced exposure controls. While the Now+ provides extra manual control via the app, both cameras stay true to Polaroid’s signature instant film experience, producing full-size prints that capture everyday moments with a nostalgic flair. Pricing is mentioned briefly, with the Polaroid Now at $119.99 (or €129.99/£119.99) and the Now+ at $139.99 (or €149.99/£149.99), and both models are available from March 4 on Polaroid.com and select retailers worldwide.
| Feature | Polaroid Now | Polaroid Now+ |
|---|---|---|
| Design & Materials | Iconic Polaroid design, 40% recycled materials, available in six new colors | Iconic Polaroid design, 40% recycled materials, available in four new colors |
| Autofocus System | Upgraded two-lens autofocus system for sharper shots | Upgraded two-lens autofocus system for sharper shots |
| Creative Modes | Self-timer, double-exposure modes, built-in tripod mount, filter compatibility | App-connected creative controls including manual mode, aperture priority, remote shooting, self-timer, and double-exposure |
| Film Compatibility | Compatible with full-size Polaroid i-Type Film | Compatible with full-size Polaroid i-Type Film |
| Charging | Rechargeable via USB-C | Rechargeable via USB-C |
| Pricing | $119.99 / €129.99 / £119.99 | $139.99 / €149.99 / £149.99 |
