A sports club will not prosper when membership is lacking. You cannot just sit back and wait for people who are interested in sports to drop by and sign up for membership. You have to be active and aggressive in marketing and promotion if you want your message to have a wider reach. People must know who you are, where you are, and what you do. You need to make your club accessible, welcoming, and encouraging. You need to get the attention of people and entice them to try your club.
This means that you have to raise your club’s profile.
Marketing involves several aspects, and you have to pay attention to all of them. If it is your task to manage the sports club, you’ll have plenty on your plate. Ensuring that you promote your club and increase its membership are already full-time tasks. Here are some marketing fundamentals you should know.
- Treat your sports club as a product, and you need to convince people to buy what you are offering.
- Ensure that people know where your club is.
- Inform your target audience about your pricing, either for an annual membership, short-time membership, and price for using your club for an event.
- Identify your target audience. This entails doing research around the community and beyond to determine audience profiles and demographics. When you know who you are directing your marketing efforts to, you’ll have a better idea of how to reach them.
- Use different options for marketing. If you have a budget, you can spend on occasional advertising, although you can use your connections to get your club’s name mentioned on the radio or local TV. You can utilise relevant social media platforms and have a stronger presence online. See to it that you have new membership announcements on your website.
- Produce leaflets that you can distribute to community centres, groceries, stores, and schools.
- Find sponsors who will provide you with funding as well as support your marketing efforts.
- Host an open-house event at your club to attract new members. It is one way to show them your facilities and your programs. It’s an excellent way to introduce your coaches and current members. Offer incentives for those willing to sign up during the open house.
Consider your marketing materials. You should provide your target audience with all the information they need to know creatively. The information should be brief and to the point but give them an idea about your club and what they will gain from being a member. The way you present the information depends on the people who will receive the information.
You know you are successful in marketing your sports club when you receive a string of membership applications. Instead of asking your staff to help with registrations, it is better to invest in technology. With a club management app, almost all the tasks that go with managing sports clubs will be easier, faster, and more efficient.