As a location platform for mobile apps, Radar is born to help app mobile devolopers add location tracking and context to their apps. It means elimating the need to spend months to reinvent the wheels building similar platform with the same capabilities. App developers can use Radar’s iOS and Android toolkits (software development kits, or “SDKs”) to add these capabilities to their apps in just a few lines of code. Radar can be implemented to a shopping app to deliver push notifications when someone walks into a K-Mart or a Dunkin’ Donuts. Or, a travel app may to change the in-app experience when someone is traveling and at a train station. Or a delivery app can help track all the delivery drivers.
Radar has three products to help companies make better decisions with location data:
- Geofencing. With Geofencing, Radar will tell you when a user enters custom regions (“geofences”) that you draw on a map. Geofences can be circles or polygons, and they might represent stores, neighborhoods, or other regions depending on your use case.
- Insights. With Insights, Radar will learn where a user lives and works, and tell you when a user is at home, at work, or traveling.
- Places. With Places, Radar will tell you when a user is at a place, a chain (e.g., Starbucks), or a category (e.g., airport), even if you haven’t set up a geofence for that place.
You may wonder what kind of apps is already benifiting from Radar technology, here they are: Warby Parker, Via, SeatGeek, Chick-fil-A, Raise. Check these two videos by Via & by Raise to get insights how the technology was implemented.
Beside the super high internet speed, the location-aware platform is the future in the world of mobile. No doubt about that. We’ve had smartphones for over dacade, but most apps are not location-aware as smart as we describe above. Moreover, many companies in the location space are ad tech companies, like Foursquare and Factual. Radar wants to change this. With a privacy-sensitive approach to collecting and storing location, the main purpose of Radar is to help developers build great location-aware product experiences.