Online Marketing Tools You Need When Starting a Business

In the Australia alone, there are more than 10 million small enterprises. With such a massive number, every business owner is looking for a competitive edge in the market. If you happen to be starting a business, chances are you must be looking for effective strategies to give you a higher end of the competition. Utilizing online marketing tools could exempt your business from the long list of enterprises that fail within just 18 months.

Since we are in a new era, it is no longer profitable for any business to ignore the internet. Regardless of your industry, to achieve success, it is imperative to possess a sound and efficient online marketing plan in effect from day one. In this post, I will outline various online marketing tools that could come in handy when starting a business.

1. MailChimp

Over 80 percent of B2C and B2B firms utilize email-marketing technology. MailChimp boasts of over 12 million active subscribers, thus claiming its spot as among the top email-marketing providers around the world. When commencing a business enterprise, it is unlikely you will have over 2,000 subscribers. As such, you can use this marketing tool for free and leverage a wide array of benefits.

2. HubSpot

HubSpot is among the major players when it comes to CRM software, marketing, and sales. The tool is useful in attracting visitors as well as closing customers. HubSpot brings your full marketing funnel together. With HubSpot, you have access to tools, which help with blogging, social media, lead management, website and landing pages among others.

3. Google Analytics

Analytics, as among the top free tools from Google, should form a part of your online marketing strategy from the very beginning. Adding the Analytics code to your website only requires some few minutes, giving you full ability to track every single action by every visitor. Though primarily considered nothing more than a traffic tool, the tool can actually impact your marketing strategy substantially. Moreover, SEO goes hand in hand with Analytics. Experts such as LD SEO Sydney could enable your business get to the top of Google.

4. Zapier

As a cloud-based web tool, Zapier is efficient in automating tasks between two online applications you might be utilizing for your business by just setting up “Zaps.” The tool utilizes a “Trigger – Action” structure, and you can create a Zap without any coding background. Recently, Zapier updated its services, and now Zaps are possible between more than three services/apps. Currently, the tool integrates with over 500 web applications, including Aweber, PayPal, and Twitter, Facebook, Google Spreadsheet, Dropbox, Wufoo, etc.

5. CrowdBooster

CrowdBooster is among the most efficient social media analytics tools, which can help in optimizing your business’ social media marketing choices. CrowdBooster automatically and consistently updates your social media analytics. With the device, one can also generate custom reports that can come in handy for client submission.

According to a report by CMO Council, approximately 60 percent of marketers’ time and resources are devoted to online marketing activities. Being in this group translates to possessing a sound, efficient digital marketing strategy in place. Such an approach should incorporate search engine optimization, social media marketing, email marketing as well as valuable, consistent content, which genuinely communicates to your audienc