Ibis Sleep Art

It’s not often that a truly new and innovative app comes along, one that does something really different to the thousands that have gone before it. But the Ibis Sleep Art app does just that.
Developed by the Ibis hotel chain in collaboration with BETC Digital, this app grew from Ibis’s 2011/2012 company-wide re-branding exercise and its determination that every customer in every hotel would experience a good night’s sleep.
In an experiment in October 2012, Ibis hooked up one of its trademark Sweet Beds to eighty sensors and a robotic arm holding a paint brush. As the customer slept, the arm – in real-time – created a piece of artwork of paint on canvas that charted the sleeper’s breathing and movement patterns throughout the night. The experiment was so successful that Ibis and BETC Digital have teamed up with Apple to create the Ibis Sleep Art App.
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