Google AdWords Strategies for Promoting a Mobile App
Selling mobile apps has quietly become a ‘thing’ on a global scale. From your modest but Big Brother-esque Facebook interface to that little doo-dad that calculates how much to tip at a restaurant, those who use the internet have shown a voracious appetite when it comes to app usage. One estimate puts the total number of downloads for 2017 at 197 billion (with a ‘b’). And this isn’t all about getting freebies. Plenty of app developers are raking in big bucks a few dollars at a time. But what is the best way to have your app stand out from the crowd? Google AdWords is one solution.
Focus on Sales
There are a couple of ways to go about using the Pay Per Click (PPC) model to promote your shiny new app. The first is to simply spend a lot of money so that people start to think of your brand now and then. This works fine if you’re Pepsi or Wal-Mart and don’t mind blasting through a billion dollar marketing budget in a few months. For those of more modest means, create ads targeted tightly at making sales. Reel potential customers in by finding a pain and showing how your app solves it. Quick sales mean you will live to advertise another day.
The Magic of Negative Keywords
The AdWords platform allows you to create a list of keywords that – when entered by a browser – do not result in your ad being shown. For example, there’s no point in spending valuable clicks on people just looking for a free download when yours costs three bucks. Therefore, you might consider using “free” as a negative keyword. The end result is you won’t have to pay for a click when you’ve just got someone jumping around looking for a freebie. The bottom line is you can target the people who do click on your ads more efficiently.
Don’t Forget the Mobile World
More than half of all internet traffic is generated via mobile devices like smartphones and tablets. Unless you’re willing to simply sacrifice the profit potential from this crowd, and you shouldn’t, it’s a no-brainer to say you should take advantage of the ability to send ads specially designed for mobile devices to those users and also make sure they land on a web page crafted for mobile devices as well. But that’s just futuristic magic, you might say. Actually, it isn’t. AdWords allows for this very thing. Any serious marketer wanting to sell an app should implement immediately.
Lastly, only a marketer with a serious mental deficiency would not be paying attention to the success and failure of specific ads and campaigns. The secret to success in promotion is figuring out what works and what doesn’t, then do more of the former and less of the latter. If this is clear as double fudge chocolate cake, the good folks at PPCPRO stand ready to explain it all, and your consultation is free. To put it simply, marketing is about measuring. Luckily, the Google AdWords dashboard provides all the metrics a person could want. Make good use of it!