It’s not easy to stay on top of the latest SEO trends but, unless you settle for coming in dead last in the three million Google results for your favorite keyword, it’s a necessary evil. The reality is that the game will never stop changing. If it does, check your pulse. You might be dead. For the rest of us, buckle up and get ready for a quick hit of the high-tech trends that are revolutionizing SEO practices right now. This very minute.
The Rise of Dense Content
No, this isn’t dense in the sense of stupid, but rather a natural reaction to the ‘content is king’ mantra that has been chanted by Google for the past few years. First, we had the same fluff regurgitated ad nauseum in bite-sized pieces. Next there was the popularity of epic, information-packed articles that swelled to several thousand words in length. People love the content but just didn’t have the time to wade through it all. We’ve started to see dense content lately, which is information-heavy but delivered in small doses. As the best of both worlds, expect this trend to continue to gain traction.
Accelerated Mobile Pages (AMP)
In case you haven’t been paying attention, more than half of ALL internet traffic is conducted via mobile device (smartphones, tablets, etc). We’re rapidly entering an age when web designers will create websites primarily to be viewed on these comparatively smaller screens. AMP is rapidly becoming the coding language of choice for these mobile-friendly websites. They are faster, use less data, and load almost instantly. More importantly, Google loves AMP. That’s probably all we need to say.
Get Personal With Branding
Smart marketers have realized that building a personal brand allows you to leapfrog over the faceless corporate entities that populate your social media feeds. The idea is simple. A personal brand is one built around an individual rather than an organization. People prefer to trust, interact with, and – more importantly – spend money with someone they feel a personal connection to. And there’s good news for the mega-companies too. You can create a personal brand just like the little guy! The reality is that platforms like Facebook have algorithms that already favor individual posts over that which is branded as an organization. Zuckerberg’s minions realize that people engage more if they feel there is a real, live person on the other end. ‘Nuff said.
The Bottom Line
Engaging in frontline SEO efforts can sometimes feel like you’re running in quicksand. The moment you get your brain wrapped around one set of best SEO practices, another boulder comes rolling down the mountain. It’s like juggling knives in a pit of lit dynamite. Well, maybe not that bad, but there’s no shame in asking a professional company for a little help. Most, like www.Idseosydney.com.au offer a free consultation. You’re on their dime when you call, so don’t be afraid to dig deep into those SEO issues that truly vex your soul.