Starting next month, customers in South Korea can improve their living room with the new 55-inch WRGB OLED TV (Model 55EM9700) from LG. Priced at KRW 11 million (approximately US $10,000), the LG’s OLED TV is only 4 millimeters (0.16 inches) thin and less than 10 kilograms (22 pounds) weight. Coming with a superior WRGB technology (LG’s unique Four-Color Pixel system), the 55-inch TV offers an infinite contrast ratio, which maintains optimal contrast levels regardless of ambient brightness or viewing angle.
“We are extremely pleased to be able to make this announcement at the start of the new year because we believe that OLED will usher in a whole new era of home entertainment,” said Havis Kwon, President and CEO of LG’s Home Entertainment Company. “Not since color TV was first introduced 60 years ago has there been a more transformational moment. When high definition TV was first introduced 15 years ago, the public’s reaction was ‘wow!’ but when customers see our razor-thin OLED TV for the first time, they’re left speechless. That’s a clear indicator as any that OLED TV is much more than just an incremental improvement to current television technology.”