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Together with Sony, AMC Entertainment to convert its 309 theatres circuit to Sony 4K digital cinema projections systems. With 4,628 screens, the installation mentioned as the largest adoption of 4K digital technology in North America. The project is expected to begin in Q2 2009 and continue across AMC’s North American theatre circuit through 2012.

“At AMC, we deliver movies and other great entertainment presented in an immersive, big-screen viewing environment,” said Gerry Lopez, chief executive officer and president, AMC Entertainment Inc. “The agreement with Sony drives the quality and experience in that environment to the next level and is a prime example of our strong advocacy of the industry’s move to a digital platform. Digital cinema provides a new world of programming flexibility and opportunities for exhibitors, as well as a more efficient method of supplying content to our theatres. Sony 4K is a key and will result in an enhanced entertainment experience for our guests.”

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