Levi’s Phone Update: Targeting Young Consumers 2,229 Views
The denim legend, Levi Strauss, confirmed through its press release that the Levi`s phone will be available in europe (selected stores) on September 2007. The fashionable phones will support music/video playback and available in metallic silver, black and brown copper as well as in feminine edition “shiny silver” & ’shiny sand” which feature a mirror screen.
“Technology is at the heart of today’s youth culture and mobile phones are the ultimate accessory. Adding a mobile phone to our collection is a natural progression for Levi’s(R), a brand that is driven to meet the desires of young people”, says You Nguyen, Senior Vice President of Levi’s(R) Product.
Who is the next fashion manufacturer to join the club? it could be Kebaya Anne Avantie.
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